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Brown Ltd. Releases Executive Summary of Marketing & PR 2.1 – Download for Free

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Businesses are struggling to hold onto the one-to-many, mass media model of communicating with customers and audiences.

They need to let go.

Gone is the time when you could rely on your business doing a simple advertising and PR mix, based on placing ads, sending press releases, and working with reporters to get your message out. It used to be that customers would find your information in traditional media and then make purchase decisions based on your ads, your media stories, and your sales person’s recommendations.

They might have even checked out your website.  Customers want more information than that now.  They want to feel safe in their decisions.  They want recommendations from other customers.  And they want it instantly.

A dramatic shift toward one-to-one communication is happening.  The net makes it possible.  Now it’s digital first.  Businesses must be in the publishing business to survive.

Click the Link Below to Download the Brown Ltd. Marketing and PR 2.1 Executive Summary to learn more (PDF: 3.6 MB)
Marketing and PR 2.1 Exec Summary


Filed under: Advertising, Blogging, Brand Journalism, Branding, Content Marketing, Email Marketing & PR, Integrated Marketing & Sales, Internet, Lead Generation, Marketing Measurement, Public & Media Relations, Publishing, Search Engine Marketing, Social Media Marketing, Traffic Tagged: Branding, Content Marketing, marketing, public relations, publishing, SMM

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